IT ALL HAPPENED A LITTLE BACKWARDS.
Members of our Sales team were en route to a trade show when they realized they did not have a brand for the fresh fruit and vegetables they were about to showcase. As fate would have it, they were driving past Garden Highway, a road in Sacramento, California that runs between the river and the crop fields, and couldn’t ignore the fact that the name of this road was an accurate representation of their products and heritage. From then on, the Garden Highway name coupled with our “road sign” logo was placed on our products as a stamp of approval, a promise to our customers of fresh, quality products.
Talk about being in the right place at the right time.