Brighter Bites announces sponsors of upcoming SUNSET Rocks event

As the first-ever nonprofit recipient of the annual SUNSETRocks event during the Produce Marketing Association’s Fresh Summit, Brighter Bites announced today it has raised over $130,000 from nine generous industry sponsors. Mastronardi Produce (SUNSET®) and Enza Zaden are the lead sponsors committing funds, as well as additional matching funds for contributions raised throughout the virtual event. Other sponsors that have committed to matching contributions made during the event include Sunkist, EarthFresh, and H-E-B.

Chelan Fresh, Grimmway Farms, Good Foods, Calavo Foods/ Renaissance Food Group, and New York Apple Sales have also committed to supporting Brighter Bites through the SUNSET® Rocks event as contributing sponsors.

The 2020 SUNSET® Rocks Virtual Party will take place on Tuesday, Oct. 13 at 7:30pm EST as part of PMA’s three-day conference (October 13-15) and will feature a surprise, big-name recording artist. Front-line workers from sponsors who have been so instrumental during the COVID-19 pandemic will also be recognized for their tireless work to keep the food systems moving. Virtual attendees will have the ability to donate to Brighter Bites throughout the entire three-day conference.

“We are so grateful to these organizations whose contributions will support the Brighter Bites mission,” said Rich Dachman, chief executive officer of Brighter Bites. “I would especially like to thank SUNSET® and Enza Zaden for their extraordinary generosity in selecting Brighter Bites as the beneficiary of its 2020 event, as well as PMA for organizing the three-day virtual convening. Every dollar raised during the event will be matched by the sponsors, and will help so many of our families who are in need right now.”

To read more about next week’s Fresh Summit and Sunset® Rocks concert, and to donate funds to Brighter Bites, visit or

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