Renaissance Food Group (RFG) has announced senior vice president of produce sales, Phil Fendyan, will retire in April, after more than 15 years with the company. During his tenure with RFG, Fendyan worked as VP of sales and marketing before being promoted to his most recent position, SVP of sales, produce. He was instrumental in establishing and growing RFG’s customer base and has influenced many successful product line creations and evolutions.
Fendyan’s career began more than 40 years ago in the produce department at Safeway in San Francisco before he was promoted to produce manager. He continued to grow with the company, holding titles of buyer, senior buyer, supply and category manager, as well as various other management positions. After 24 years with Safeway, Fendyan joined Webvan, a start-up home delivery grocery business, as the national produce director, where he launched and executed national programs. Following his tenure at Webvan, Fendyan worked as VP of sales at Club Fresh, a supplier of fresh-cut fruit in the Sacramento area before joining RFG is 2004. Phil received RFG’s prestigious Joe Rohrer Person of the Year award in 2016.
His ability to forecast trends made Fendyan a pioneer in many areas of the industry including fresh-cut processing of fruit and vegetables, rise in demand of organic produce, and online produce ordering systems.
“On behalf of Renaissance Food Group, I’d like to express my gratitude to Phil for his many contributions and leadership,” said Jim Gibson, company president. “Phil’s expertise and enthusiasm for produce will be greatly missed, however, we wish him all the best in his retirement.”
Fendyan’s official date of retirement is April 5th, however he will remain on special assignment until July 19th.